2021 New Year’s Resolution: Keep Being Awesome

Welcome to 2021, the year we resolve to make no new year’s resolutions. Wait—did we just break our resolution? Or keep it?

Keeping a new year’s resolution is a noble cause, and we admire everyone who manages to stick with it. For so many though, trying to keep a resolution can get stressful...and who needs more stress?

This might not be our speed, but if your New Year’s resolutions include stuff like this, we’ll bring the Shorewood Whiskey cocktails and cheer you on!

In the past, we’ve resolved to lose weight, write more letters, make more creative meals, be more active in our neighborhood, and the list goes on and on. But more often than not, not much comes of our grand aspirations. Better luck next year!

When you consider how…we’ll say “unique” 2020 was, it’s a wonder anybody kept their resolutions from last January! We’d like to start 2021 by being a little bit more generous to ourselves. If that means admitting we’re not up to the challenge of becoming a brand new person in the next few weeks—that’s just fine!

Instead of trying to change huge things about our lives, let’s try to focus on some of the small things, like staying in touch with friends (even if we can’t attend concerts together just yet), snuggling our pets 20% longer than we feel we should (well, the puppy and the cat if not the goldfish), and finding ways to apply some of our new 2020 skills to the new year—here’s looking at you, Zoom masters!

Resolutions don’t have to be about sweeping change. They can be as simple as maintaining a positive outlook or acknowledging some of the stuff we did right and taking a little pride in that. It’s okay to admit you did something cool!

Darn Good Spiced Rum. We’re a little biased, but it’s 100% true.

In the past year, we’ve made a bunch of fun videos to help people get into home mixology! We’ve received a lot of positive feedback on our videos, and we’re excited to share new recipes and techniques every week with you on our Facebook and Instagram pages.

We make a darn good spiced rum. We think Riverbank Spiced Rum is the best on the market. Not just best Wisconsin-made Spiced Rum, but best Spiced Rum period! It’s more citrusy and smoother than anything some old pirate could produce (ooh, cannon shots fired!). But we spend more time telling y’all how good it is than we do enjoying our own creation! So for 2021, we’re going to resolve to drink more Riverbank! You’re cordially invited to join us on this one.

Finally, in the past few months we set up shop in the Madison and Milwaukee areas! This has long been a goal of ours as we strive to share our family-owned, Wisconsin-crafted spirits with more and more of our friends and neighbors. Have friends in Madison or Milwaukee? Drop them a note and let them know to give us a shot (pun intended)!

So this year, give yourself a break. Instead of resolving to change the world (much less your waistline), join us in recognizing the goals you’ve already achieved.

We’d like you to resolve to give yourself some credit and appreciate your own hard work. Bragging not required (this is the Midwest, after all), but if you’d like to share, we’re all ears! Drop us a note in the comments or hit us up in the replies on Facebook or Instagram.

Whether or not you want to share, take a little time to reflect on making it through 2020. That’s reason enough to celebrate! Write a list of cool things you accomplished in 2020, and celebrate each one with a 🥃, 🍹 or a 🍸.

We’re sure you can find quite a few accomplishments, and we’ll drink to that.

Salud and Happy New Year!